BWW Goal Setting Structure for Counselling

Here is a powerful and structured BWW-style Goal Setting Framework to use during counselling sessions with your downline partners (up to 21% pin level) in your Amway business. This model is designed to create clarity, commitment, and consistent action.

BWW Goal Setting Structure for Counselling

Objective:

To guide downline partners in creating clear personal and business goals that align with their pin qualification journey, from 0% to 21%, and beyond.

Step-by-Step Structure: 8 Pillars of Counselling

1. Know the Person (Background & Aspirations)

 Ask: “What is your Why? Why are you building this business?”

Current job/profession

Family background

Monthly income and expenses

Current challenges and dreams

Tip: Build emotional connection; understand their pain and desire.

2.  Define Specific Goals (Personal + Business)

Goal Type Example Questions

🎓 Personal “What change do you want in your life in 6–12 months?”

 Business “What pin do you want to achieve and by when?”

Set SMART Goals (Specific, Measurable, Achievable, Relevant, Time-bound):

Example:

“I want to reach 12% level in 3 months.”

“I want to clear ₹50,000 debt using Amway income in 6 months.”

Tool: Use a Goal Sheet (printable or digital)

3. Break Down Business Goals into PPV & CPV

 “How many PVs do you need to achieve your goal?”

Pin Level PPV Target Suggested No. of 500 PPV legs

6% 120 PPV Self-use + 2–3 Customers

9% 300 PPV 1-2 legs + customer base

12% 600 PPV 2-3 legs doing 200+ each

15% 1,200 PPV 3-4 legs + strong base

18% 1,800 PPV 4-5 legs

21% 2,400 PPV 6+ legs or depth development

Daily Action Plan:

“How many people will you contact daily to support this?”

4.  Time Investment & Routine Planning

 “How many hours can you give daily?”

Weekly plan: Business Hours vs Personal Life

Daily Mode: Morning routine, evening connections

Weekly Core Meetings: BOM, WES, BBS

✅ Tool: Weekly Tracker Sheet

✅ Focus: Discipline > Intensity

5.  Skills & Tools Audit

> “What skills do you need to grow this month?”

Help them rate themselves in:

Inviting & Contacting

Plan Presentation (1-on-1 / Online)

Follow-up & Closing

Product Knowledge

Digital Branding

 Set 1 skill to master per month

 Guide to use BWW system tools (PV tracking, Connect App, eLibrary)

6. Track Progress – Weekly & Monthly

“Are we moving toward the goal?”

Create review checkpoints:

Weekly Progress Call

Monthly PPV & Income Review

Team growth: legs, meetings, duplication

✅ Use a Goal Board or Whiteboard in their home

✅ Celebrate small wins (first income, first 9%, etc.)

7.  Accountability System

 “Who will you be accountable to this week?”

Set:

Weekly reporting system (via WhatsApp group or 1-on-1)

Mid-week check-in (voice/video call)

Action-reflection: What worked, what didn’t

✅ Partner with a crossline buddy or downline partner

8. Vision Alignment & Motivation

 “Do you see yourself as a future Platinum?”

Help them visualize their future:

Show lifestyle videos, BBS events

Talk about legacy, time freedom, and impact

Reconnect them to their WHY regularly

✅ Use vision board and story-telling

✅ Inspire with BWW leadership stories

Bonus: 5 Golden Questions in Counselling

1. Why do you want success in Amway?

2. What monthly income do you want in 6 months?

3. How much time daily can you commit?

4. Which skills do you want to improve this month?

5. What support do you expect from me as your upline?

📄 Tools You Can Use:

✅ Goal Setting Sheet (Custom printable)

✅ 500 PPV Planner

✅ Weekly Action Tracker

✅ Monthly Income Projection Chart

✅ BWW System Activity Checklist

 Summary Flow:

1. Know → 2. Goal → 3. Break → 4. Plan → 5. Skill → 6. Track → 7. Accountability → 8. Vision

Regards,