Start With Why ? Simon sinek

Start with Why means start with purpose. There are companies who have loyal customers. Why customers are Loyal because the companies started with WHY ? They change the whole industry. They change the whole society, It has become the trend, and now it has set the norms.

Manipulations makes you weak. It costs u lot of money.

Apple started with WHY and so it is a world Leader. There are company who start with WHAT ? They tell the features .

Purpose, belief and feelings have a stronger influence on people. Employees or Distributors also feel the purpose, they also become Loyal. You are able to inspire your team more with a purpose, WHY ?

First circle Why ? Refer to the purpose.

Second circle How ? Refer to the process

Outer level is What ? Refer to the product & services. 

Most of the company start with What , features and services, they communicate outside in, Company like Apple, Amway, they communicate inside out. They help customers to think different, and customers understand that. If you want to lead people do not start with What, what you can give to people, Start with Why , give them the purpose, they will become loyal, they will become inspired, and they will follow, People love sense of belongingness, they want to be safe and connected. We feel like home with the company who starts with a purpose. We belief what the company beliefs, we feel connected to the company, Why has more impact because human are driven by feelings, Golden circle is most important, Amway started with Why ? It has changed the society.The brand has become our lifestyle, The CEO of the company, he embodies the purpose of the company, he knows how to convert the purpose into reality, Why People, They are visionaries, they feel, everything that they imagine can be done, How people, They are realist, they see the world as it is, 

Why people, They have cause, bigger than their own self. He believes , if obstacles is removed, everyone can achieve their full potential, you can be more productive in life with Why , Bill gate had the vision to empower people with technology, opportunity to improve their life, 

10 July 

All great leaders starts with WHY ? Naturally occuring pattern, 

Any leader can inspire others, this book is a guide, if we dont understand the cause, even the right answer can mislead you, Technolgy is a tool of our business, ignite ur revolution, Challenge conventional thinking, How .. Start with Why ? Think differently, steer a new course, change America forever, martin luther King, He inspired the nation to change, easily replicated, motivating people is not difficult, great people inspire because they have purpose, they have to no they want to, Long lasting success..start with WHY ? People start with Why, most of the people are looking for support, inspire people to act, they were not swayed, inspired people are willing to pay the premium, 

11 july

Chapter 6

We all need each other. Imagine the future.Recipe of success. He want to be rich and want to be free.recipe of failure, Flying machine changed the world, Balance , preached what they believed, The new technology changed the world, excited the human spirit around them, He was focussed on Why ? Cause to pursue . Role of a leader is not to create a great ideas but to create an environment where great ideas can take birth, great people give people purpose instead of giving only instruction. People with clear purpose understand the higher cause, and fo not get dettered with challenges on the way. When people lose their Why , they lose hope. set of values creates great prople  than disaster, Building is a trust is a long term strategy, 

Chapter 7

Values of new ideas, early adopters are not idea producers, mass market penetration, Share your values and beliefs, 

Chapter 8

Undying optimisim, undying belief, words that inspired the population,

Chapter 9

Chapter 10

American spirit cannot be vanquished, Dictator, you dont want to but you have to follow, Starring with why , filter for decision, doesnt fit their why , 

Chapter 11

Celebrate your failure, if it is not clear inside, never be clear outside, being successful and feeling successful, in course of the career, achievment is tangible success is intsngible deepeer in the brain are not the same thing, feeling of success and feeling of progress, why are we doing this, 

Chapter 12

Every company starts with an idea, passion without structure fails,fixating, why in first place, why to what, How comes second, 

Chapter 13

Apple was born because of WHY ? Apple customer and employee are the same, Law of diffusion, Belief who they are, Why comes with looking back, Every single person has a why ?