Social Marketing Paul Gillin

Why social marketing, it is not about the company, its about the people,B2B more about helping others, how we support our leaders, Direct relationship , Team member are the most valuable assets, information technolgy the eco system is constantly changing, boundary about online and offline, building the business is building the brand, 

Tools, people and organisation, introduction about tools, and how to sell social marketing, technolgy using dashboard, social media platform, building own community platform, putting communities to work, 

Chapter 2

Business to business marketing, B2B marketers, conference agenda, 

Changing channels, communicate the value of the product, searching a solution online, changed forever, genius.com, select group vendors, marketing is now more complex than it used to be, number information of channels grows the quality of information improves, people want to buy and dont want to be sold, find your own path, market is now more value driven, word of mouth is a powerful source of influence, 

Chapter 3 

Welcome to this new world, that is sweeping the markets , highly skilled, future communities of buyers, more interested in substance than style, compound rate of growth, using social media channels, there is difference between selling to organisation and selling to people , multiple people , meddling the message, conflict and confusion, humanise the business, update your communication strategy, negative talk getting viral is a wake up call, developing social inter personal relationship, open up opportunies with new people in new market, 

Chapter 5

How customer perceives your Brand. Speaking circuit, Beginning of a process, embracing disruptions, remain in harmony to the world around them, people don't like change, Cleaning a culture of experimentation,

13th july 

Chapter 6 

Creating a social organization, hundreds of rival will come and go, perseverance is the key, anticipation skill, buying network marketing equipments in truckloads, Deeply embedded in my subconscious mind, perceive your feeling, pleasant hypnosis, more alert and fresh, I live in a world of abundance, self running program, affirmations life changing tool, subconcious always wins when it contradicts with our conscious mind, command and control management, main cause of dissatisfaction is not product, its service, in the era of open communication, customers said profile, empowered to make decisions, opportunity multiply, competitive advantage , redefine the new breeds of leadership, effective leaders learns to delegate responsibilty to crowd, your rival will blow you, infectious growth, online community, 

14 th july 

Chapter 8

roll down deeper, success originate from you, people will stay longer, 

16 july

Tools are useless unless  u know how to use it, You have to be disciplined to produce results in social media, 

Chapter 14

Persistence connection, conferring ( discussing ), marshal your own ability, use this insight to build yourself, self publish, content to intent, Looking for solutions, Listening dashboard, 

17th july

Natural communicator, building credibility, B2B world, Online marketing, Be helpful strategy, good human relationship,  trusted advisor, steady rhythm of good deeds, channel learning, promote transparency, 400% growth, idea of giving expertise for free, everything is in public view, prospecting with tweets, profiting from communities, System integrator, domain expertise, SAP selfeducating, elevate your personal status, Add value to every one, valuable contributor, B2B companies, join the exclusive club, Today market is booming, public or private, 

18th july

Life time value, your conversion rate, measuring intangibles, customer loyalty, testimonials, renewal rate, customer engagement, online activity, social media citation, mechanics of influence, popular leaders, popular opinion, misinformed is finished,  Buyer and seller can easily discover each other,. Social marketing is a team sport, reassess your value, business in the past and now is entirely different, relationship has become very critical, ecosystem is entirely different, social media is compelling company's to look beyond external communication, control over your message, ability to visualise your future, community solve the problem more easily than any individual, rewined the events, Risk analysis, Dream analysis, more responsibilty, more control, dont think like customers, online community, someone will do for you, unprecedented opportunity, social media engagement, social media channel, public disclosure, misleading information, deceptive practices, disclosure and transparency, public channels, conflicting information, rule of thumb, discourages ambiguity, Compensation incentives, what are the core values, perclude (stop) employee, crisis disaster, endorse, misinformation and confusion, firewall, tweets & retweets, social skill is more important than techanical skill,